live fearless

Independence Blue Cross (IBX) #IBXLiveFearless contest


Life is an adventure for us all—and leading health insurer Independence Blue Cross (IBX) is encouraging people to embrace the journey. The Philadelphia-based health insurer is launching the #IBXLiveFearless Contest, encouraging everyone to submit photos on social media of how they’re living fearlessly. As one of the nation’s leading Blues, IBX is all about tackling challenges and overcoming obstacles. That’s why the company is looking for the person who most embodies the company’s new motto: Live Fearless.

Start posting your photos of how YOU Live Fearless: whether it’s climbing a mountain, running a race or taking on a personal challenge. Everyone who uploads a photo is entered to win one of two monthly $1,000 prizes. Participants can share the links to their photos with friends and family and encourage them to vote. Individuals will also be entered into a monthly $250 sweepstakes drawing by voting for the entry they think best captures the Live Fearless spirit. 

To enter #IBXLiveFearless and for official rules, please go to:

The #IBXLiveFearless contest is open to all legal U.S. residents over the age of 18, beginning September 9, 2013 at 12:00p.m. ET and ending December 1, 2013 at 11:59p.m. ET. Winners will be announced each month on the IBX Live Fearless website.